The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Mad Men
Agency: Hill Holliday / Boston
Client: Newsweek Category: Trade / Full Page or Spread - Campaign
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Brand Transformation / Single
Beckers Scotte Packaging
Agency: BVD / Stockholm
Client: Tikkurila Sverige Category: Package Design / Product Line
From Love to Bingo
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Broadcast and Moving Image / Short Films and Videos
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University Category: Public Service / Outdoor - Single
Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia Category: Newspaper / Full Page or Spread - Campaign
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza Category: Mobile Applications/Sites / E-Commerce
Liquitex Art Prize 2012
Agency: Nippon Design Center / Tokyo
Client: bonnyColArt Co. Category: Brand Identity / Brand Identity - Campaign
A Long Day of Childhood
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Integrated Branding / Consumer Campaign
Selfies
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Out Of Home / Transit & Outdoor Installations - Campaign
Toblerone Sculptures
Agency: Leagas Delaney / Shanghai
Client: Kraft Category: Design Does / Brand Transformation
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Non-Broadcast / Long-form
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Consumer Television / 60 Second - Single
JAM With Chrome
Agency: Google Creative Lab / London
Client: Google Category: Craft / Animation/Motion Graphics
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: User Experience Design / Information Architecture
Enter the Game
Agency: Havas Sports & Entertainment / Madrid
Client: Konami Category: Gaming / Console and PC gaming
Chrome Experiment: Ramayana
Agency: Ogilvy & Mather / Singapore
Client: Google Category: User Experience Design / Visual Design
Golf 7 Catalogue
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Mobile Applications/Sites / Durable Goods
Telekinize The Rainbow
Agency: Clemenger BBDO Sydney / Sydney
Client: Skittles Category: Branded Apps / Single
Help I Have the Flu
Agency: Tool / Santa Monica
Client: Help Remedies Category: Branded Apps / Single
Band-Aid Magic Vision
Agency: JWT / New York
Client: Johnson & Johnson / Band-Aid Category: Mobile Applications/Sites / Augmented Reality
We Sent Their Brief's Back
Agency: TBWAHuntLascaris / Johannesburg
Client: TBW\Hunt\Lascaris Johannesburg Category: Self-Promotion / Single or Campaign
Absolut Unique
Agency: Family Business / Stockholm
Client: The Absolut Company Category: Collateral Design / Point of Purchase and In-Store - Single
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Best Use of Social Media/Facebook
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Social Media / Best Use of Social Media/Facebook
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality
The Tea Calendar
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Product Design / Single or Series
Make Haste Slowly: The Kikkoman Creed
Agency: Draftfcb San Francisco / San Francisco
Client: Kikkoman Category: Film / Documentaries - Features
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Branded Content / Online
Blades by Kenny Powers
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
Boxing Lessons with Eric Kelly
Agency: Mother New York / New York
Client: Animal Category: Online Films & Video / Long Form - Single
One Page. One Ink. One Goal.
Agency: Trigger / Calgary
Client: Calgary Zoo Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Bigfoot Art Show
Agency: Office: Jason Schulte Design / San Francisco
Client: 826 Valencia, 826 Boston Category: Public Service / Posters - Series
LEGO Super Heroes Movie Maker
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems, Inc. Category: Gaming / Branded Mobile Games
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Websites / Branded Games
Project EDSA
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paint (Boysen) Philippines Category: Spatial Design / Outdoor Spaces
MvsW
Agency: pill & pillow / Hong Kong
Client: Nike Category: Data Visualization / Online - Interactive and Real-time
Insight - What does your mind see?
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Craft / Technique / Best Editing
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Craft / Technique / Best Editing
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit
Three wise men
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Television - Single
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Collateral / Posters - Campaign
Move On
Agency: DDB Tribal Group / Düsseldorf
Client: Deutsche Telekom Category: Television / Specials or One-time Screenings
A Long Day of Childhood - Integrated Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Integrated Branding / Integrated Branding Campaign - 360